What is Search Engine Optimization (SEO)?
The technique of improving a website’s visibility on organic search engine results pages (SERPs) for a specific set of keywords/phrases is known as SEO. Learn SEO step by step by reading this blog. To know more about SEO, join SEO Training in Chennai at FITA Academy.
What is the process of using a search engine?
Algorithms
Algorithms are used by search engines to determine how relevant a page is to a given search query. There are hundreds of elements that go into determining the authority of a webpage (Google uses over 200), and PageRank (on a scale of 0 to 10) is one of them.
Every webpage Google scans is given a PageRank score. When another website links to yours, some of the PageRank from that site is passed on to you. The more sites that connect to you, the higher your PageRank will be, and the more reliable your site will appear to search engines.
Crawling
Bots or “spiders” are used by search engines to explore billions of pages throughout the web by following links found on billions of pages.
Indexing
Search engines save the data they collect in their indexes.
Ranking
When a user enters a search query, the search engine searches its index for sites that match the user’s query, then sorts and delivers the most relevant results to the user.
Search engine algorithms determine the order in which sites are displayed, taking into consideration hundreds of ranking parameters. After that, each page is given a ranking score.
In order to rank highly in search engines, your site must outperform all other sites that are qualified to appear for a given search query. To increase your website ranking, join SEO Training in Coimbatore at FITA Academy and do your SEO by own.
However, you should be aware that if you use shady ways to trick the search engines, you will be burned. If your site is detected manipulating its ranks, it will be penalized and removed from the SERPs, often known as the “Google Slap.”
Elements Of SEO:
Internal SEO and External SEO are the two elements of SEO.
Let’s imagine you’re building a new retail mall to get a better understanding of SEO.
You must first evaluate both internal and external elements before creating your shopping complex. Most importantly, you must analyze what constitutes a positive guest experience.
What is the purpose of your shopping centre on the inside? Is your shopping mall’s theme unique? Are there different levels for different shop themes? Is it easy for guests to find their way around the mall?
Have you taken any steps to publicize the existence of your retail centre on the outside? Is your mall mentioned in map directories, roadside signs, or brochure stands in nearby malls?
Conclusion:
This is a blog with a step-by-step SEO instruction to help you improve your SEO knowledge. At FITA Academy, the learners will receive a Certified Digital Marketing Strategist Certificate after completing these modules. Please feel free to look through our SEO Online Course with best practical knowledge.